While I don’t particularly know much about bears, beets or Battlestar Galactica, I do know a bit about The Office. So when we got the fun assignment to come up with an idea and then design small icons related to that theme I knew somehow I had to incorporate my love of The Office characters.
We had to use Adobe Illustrator to create 4-6 original icons to communicate a specific message. We couldn’t have any text, gradients, drop shadows, pixels, or raster effects. Other than that, we were free to create whatever we wanted.
I decided that the theme of my icons was going to be The Office characters pretty early on. I found The Office TV show right after I graduated college, and I remember staying up in the middle of the night watching The Office over the years with multiple newborn babies. It kept me sane, and I still watch the show regularly today. I have a love for the show and it’s characters, and I thought it would be a fun challenge to try to recreate the characters into icons.
I wanted to target people who are fans of the Office, typically people age 16 and up who enjoy comedy and the fun characters on the fun TV show. This was actually an interesting challenge, since the target audience is very specific. In order to really appeal to my audience I needed to make my icons easily recognizable and communicate who they were through my design.
I didn’t quite know how to choose colors for this particular assignment because I didn’t want to be limited in the colors I chose for the characters, but then I realized I could have complimentary and contrasting colors in the background that would bring in a nice repetitive element to the design. I chose soft pastels and then a more vibrant color in the same scheme for contrast. I think the colors contrasted each other nicely and made the design fun and colorful.
I started my design by sketching out multiple sketches of the characters I wanted to do. I knew the most iconic characters were Michael Scott, Dwight, Pam, and Jim. The next few characters were a little more fluid.
When I was ready to start working in Illustrator I did not like how my first draft turned out. It looked too kiddish, it didn’t look very good. So I started from scratch and liked my second version much better. Here’s what I turned in for my rough draft.
After some feedback I realized I forgot to put in the line on Jim’s background, I swapped out Michael and Andy for Darryl (warehouse manager) and Kevin as character icons because they were more easily identifiable, and made Angela’s face more skinny because that’s a running joke in the show about how small she is.
Here are the final products of my design.
I am happy with how the final assignment turned out. I think all the characters work together, are identifiable, and there’s consistency with the color backgrounds, face shapes, eyes and basic profile layout.
I’ll leave with these wise words from Michael Scott.
“Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.”
Perhaps that’s what I want to communicate with this design as well. Words to live by. Words to live by, my friends.